New-ish pizza joint opened up downtown.
Trendy (and impractical website), strong social media presence, ‘original’ pizza, modern decor.
Let’s go check it out.
- Smell of smoke and thick smog.
According to a sign on the wall, the ventilation system is broken and is currently being replaced. I appreciate that they’re apologetic, but you’re most likely going to leave smelling like cheese, tomato sauce and smoke.
- Cute stories and house rules written on the walls.
Borrowing the idea from Burgers Priest, most of the white space in the restaurant is filled with tidbits from the website and the “House Rules”. Call me jaded but it seems forced.
Ordering is done through a Subway-esque production line, with three or four dishevelled employees taking your order, selecting and baking your crust/toppings, adding your ‘finishes’ and ringing you through.
To their credit, this is all done very efficiently, and you get your food within 3-4 minutes from when you order.
Pricing is reasonable and consistent, with all of the pizzas costing $11.95, with the exception of the ‘plain jane’ pizza margherita (basil and mozzarella).
You also get the choice to add as many ‘finishes’ as you would like, although anything past 4 is overkill.
Visually, all the pizzas (besides mine) were amazing. The colors were vibrant and the fresh produce/ingredients were a nice contrast against the processed bits of god knows what thrown on pizzas from large chains.
The pizza margherita tasted surprisingly good considering the unceremonious assembly and cooking process, with a pleasantly chewy crust, tangy sauce and actual mozzarella (cow milk, not buffalo). My only gripe was with the tiny little quadrants of basil on top.
My companions ordered far fancier pizzas, and offered no opinions beyond “eh, it’s ok”.
So there you have it.
Decent tasting, great looking single-serving pizzas with room for customisation, coupled with speedy service and an artificially ‘personal’ atmosphere.
If you’re not bothered by the feeling that they’re trying too hard, LovePizza makes for a passable lunch alternative to the other restaurants in the area.